Welcome To Sam Heron Insurance Agency Inc.!

Family Owned for over 35 years

home insurance policySam and Donna Heron established Sam Heron Insurance Agency, Inc. in 1976. The agency has been owned and operated by the Heron family since that time. Sam and Donna’s daughter Julie began working at the Agency in 1990. When Sam and Donna retired in 1996 Julie purchased the Agency. Julie's son-in-law, Randy Nord, started at the agency in 2007 and continues to help manage the growing client base.   For over 35 years the Sam Heron Insurance Agency has striven to serve the Lapeer and surrounding areas with competitive rates and friendly, reliable service.

Mission Statement

As an independent agency we do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. We represent a carefully selected group of financially sound, reputable insurance companies: therefore, we are able to offer you the best coverage at the most competitive price.

Julie A. Richardson, CIC - President & C.E.O.

Because we are a qualified independent insurance agency, we have the capabilities to offer dependable quality services which enable us to provide our clients with competitive pricing, a wide array of products and unparalleled advocacy. Being a Trusted Choice® agency, we here at Sam Heron Insurance Agency feel confident that our customer service will leave you feeling confident that we care about you as a person, not just a policy. We are committed to the relationship we build and maintain with all of our clients.

Here’s how being independent agent helps us serve you better:

  • Work with you to identify the insurance right for you, your family, or your business and use our access to multiple companies to deliver those products.
  • Guide you through the claims process for a prompt and fair resolution of your claim.
  • Help you solve problems related to your coverage or account.
  • Explain the coverages and options available to you through our agency, at your request.
  • Return your phone calls and e-mails promptly and respond to your requests in a timely manner.
  • Provide 24/7 services for our customers, offering any or all of the following: emergency phone numbers, Internet account access, e-mail and call center services.
  • Use our experience and multiple company relationships to customize your coverage as needed.
  • Commit our staff to continuing education so they may be more knowledgeable in serving you.
  • Treat you with respect and courtesy.
  • Conduct our business in an ethical manner.
  • We pledge this to you, our clients and ask that you let us know if we fail to meet our commitment, so we may take corrective action.



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Sam Heron Insurance Agency Inc.
301 W. Genesee St. Suite 100, Lapeer, MI 48446

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Contact Infomation

Sam Heron Insurance Agency Inc.

Cornerstone Office Centre

301 W. Genesee St. Suite 100
Lapeer, MI 48446

Phone: 810-664-0836
Fax: 810-667-0130


Business Hours:
Monday-Friday 9 a.m.-5 p.m.

Sam Heron Insurance

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